The only conference for small B2B marketing teams with big ambitions
From 9am EST | Virtual
Get ready to PUNCH
above your weight
FULL CIRCLE 2024
As a small or one-person B2B marketing team, you're tasked with pulling miracles everyday, with budgets tighter than your deadlines. But most marketing advice doesn't translate to your day-to-day constraints. That's why we designed Full Circle to bring you the right-sized help from marketers who've been in your shoes. Join us and learn how to create outsized impact with limited resources.
designed for small teams
Each session addresses the challenges & ambitions of small or one-person teams at B2B companies.
Monday morning actionables
Get templates and playbooks you can put to work immediately at every session; no fluff!
Case-study led learning
Discover real-world case studies by former small team leaders who've scaled the heights you're aiming for.
speakers
AdEm Manderovic
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Anthony Pierri
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Ryan PAUL Gibson
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Jess Cook
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Steffen Hedebrandt
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madeleine work
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LindsAy McGuire
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Rohit Srivastav
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Justin Rowe
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LaÍs De Oliveira
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Sairam Krishnan
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Branca Ballot
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Event plan
Full circle is organised around three principal tracks to help you build your marketing engine:
Understand your audience
Dive deep into audience research techniques that go beyond basic demographics, without drowning in data. Discover the how and why of identifying your ideal customers beyond “Skeptical Sally” or “Decisive Dan.”
01
Are you cataloguing your market? w/ Adem Manderovic
02
ICPs & Positioning: Why theoryto practice is broken w/ Anthony Pierri
03
How to talk to your customers and actually learn something w/ Ryan Gibson
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Create content that drives action
Learn how to create content that works as hard as you do. From running content experiments to repurposing pillar content, master the art of high-impact, low-resource content creation.
01
Minimum Viable Content Strategy W/ Jess Cook
02
How not to kill content when you repurpose it W/ Steffen Hedebrandt
03
WORKING WITH EXTERNAL SUBJECT-MATTER EXPERTS TO CREATE CONTENT
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Get seen, get results
Discover distribution strategies to get your message in front of the right people, at the right time. From videos to thought leadership and thriving communities, we'll show you how to build a distribution engine that runs while you sleep.
01
Minimum Viable Content Strategy W/ Jess Cook
02
Why aren't people listening and other thought-leadership horror stories W/ Rohit Srivastav & Justin rowe
03
Making community your distribution moat W/ Lais De Oliveira
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LOREM IPSUM DOLOR
Discover how to grow your marketing operations the right way. From avoiding common measurement pitfalls to building high-performing teams, get practical strategies to scale your impact without losing focus on what matters.
01
ARE YOU DOING ENOUGH MARKETING TO MEASURE IT? W/ Sairam Krishnan
02
Practical lessons in scaling your marketing team W/ Andrus Purde
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Agenda
DEFINING YOUR MARKET FOR AN OUTSIZED IMPACT
ICPs & Positioning: Why theory to practice is broken
How to talk to your customers and actually learn something
Minimum Viable Content: TESTING IDEAS WITH LESS EFFORT FOR MORE IMPACT
content recycling: doing more with less
WORKING WITH EXTERNAL SUBJECT-MATTER EXPERTS TO CREATE CONTENT
Finding channel-message fit
Why aren't people listening and other thought-leadership horror stories
Making community your distribution moat
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Practical lessons in scaling your marketing team
About the organisers
George Coudounaris
Co-host, The B2B Playbook
Kevin Chen
Co-host, The B2B Playbook
Pallavi Dhody
Founder, Draftt
Frequently asked questions
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Not at all! Full Circle 2024 is completely free to attend - because great B2B marketing knowledge shouldn't come with a price tag!
Not at all! Whether you're a solo marketer hustling on your own, part of a scrappy startup team, or running marketing at a larger company, we want you there. Our focus is on practical, no-fluff strategies that actually work - and those are valuable no matter your company size.
Full Circle is a collaborative effort by Draftt & The B2B Playbook. Draftt helps B2B companies create unmissable content to drive their growth motions, and is helmed by Pallavi Dhody. The B2B Playbook is the ‘go-to’ podcast for 7k+ Demand Generation marketers, and is co-hosted by George Coudounaris & Kevin Chen.
Not at all! While our tracks are designed to build on each other, we know you can't be in front of screens all day. The event is free-flowing – join the sessions that interest you most.
Yes, you'll receive recordings of all sessions! But we strongly encourage attending live – you'll get to exchange ideas with peers, participate in real-time discussions, and ask questions during the walkthrough sessions.